What's New?

Stay updated on what is going on at River Feeds. This page will keep you updated on new products and sales coming to the store.

St. Croix Mobile Vet - Meet & Greet


Come join us for a question and answer session with Dr. Lisa Wolff. She is a mobile vet that travels to your house to care for your animals. She treats companion animals and farm animals, including chickens.

Grand Opening


We will be having our Grand Opening on September 9th from 11 a.m. to 3 p.m. There will be prizes, a free lunch, giveaways, and even a petting zoo. Purina will do a buy one get one promotion on select Purina products as well. Stop on by to help us celebrate!

New Products from Purina - Outlast Gastric Support and Ultium Gastric Care

JUNE 7, 2017

Purina Outlast Gastric Support Supplement is formulated to support gastric health and proper pH. Common activities such as stall confinement, exercise, transportation, weaning and few environments such as events and shows are known to cause stress and gastric discomfort. Outlast is designed to support a healthy gastric environment.

Purina Ultium Gastric Care was developed to provide consistent support during times of stress. This feed is the  culmination of decades of Purina equine nutrition research, and contains specialized ingredients designed to support a healthy gastric environment and immune system.

Online Store Coming Soon


After we get the store up and running smoothly we are planning on utilizing our own online store. This store will make it easy to place orders for our delivery service, so you can complete your grain order in a flash.

We Are Now Open

MAY 27,2017

We are now open for business. Stop on by to check out the store and the products we sell. We will be glad to help you with any questions you may have and are open to any suggestions regarding feed selections.

Run for the Money Barrel Series

MAY 31, 2017

River Feeds is proudly supporting the Run for the Money Barrel Series this year. It is held every Wednesday night at the Washington County Fair Grounds. The first race starts at 7 PM. Every last Wednesday of the month there will be a $250 dollar Dash for Cash sponsored by River Feeds.


1540 Hwy 65
New Richmond, WI 54017

1540 WI-65
New Richmond, WI 54017

(715) 246-4929